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Embracing the Rise of White and Rosé Wines: Insights from Wine Affairs




 White and Rosé Wines: A Growing Trend in Global Consumption


The International Organisation of Vine and Wine (OIV) reports a significant shift in global wine consumption trends, with white and rosé wines now comprising more than half of the market demand. At Wine Affairs, located in the heart of Manhattan's Upper West Side, we recognize and celebrate this evolving palate preference.


 White Wine's Rapid Rise 


Since 2010, white wine consumption has experienced a notable surge, driven predominantly by the demand for sparkling wines. This growth trend reflects shifting consumer preferences towards lighter and fresher beverages. Notably, the United States, Germany, and the United Kingdom have emerged as key markets driving the popularity of white wines.


 Resilience of Rosé 


Despite a setback during the 2008 global financial crisis, the rosé market has rebounded steadily. Its resurgence, coupled with the enduring appeal of sparkling wines, has contributed to the overall increase in demand for lighter wine options.


 Red Wine Challenges 


In contrast, red wine consumption has faced challenges, with a decline observed since its peak in 2007. Traditional red wine markets in major European countries have struggled to maintain consumption levels, contributing to the global shift towards white and rosé varieties.


 Join Our Growing Team 


As Wine Affairs continues to navigate and embrace these evolving wine consumption trends, we are committed to expanding our partnerships with wine distributors who prioritize organic and sustainable winemaking practices. Furthermore, we are actively seeking passionate wine professionals and salespeople to join our dynamic team.

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